A Smoothie Bar Designed to Power Up the Event
Alongside our freshly blended fruit smoothies, attendees could choose from a selection of functional additions including collagen, protein and creatine, with vegan options also available.
It turned a simple smoothie service into something much more interactive, giving each guest the opportunity to create their own drink while bringing a strong wellness element into the event.
Personalisation Creates Interaction
One of the things we love about customised event hospitality is the opportunity it creates for interaction.
Rather than simply picking up a pre-made drink, guests were able to choose their smoothie and then decide how they wanted to Power Up their order.
That simple element of choice made the bar more engaging and gave our team a natural opportunity to interact with attendees while preparing each drink.
For brands planning corporate events, conferences, exhibitions or workplace wellness events, this type of personalised hospitality can be a great way to turn refreshments into an active part of the event.
Branding Beyond the Bar
The customisation didn’t stop with the menu.
Branding was carried throughout the Power Up Smoothie Bar, including a fully branded bar, branded back panel and custom branded glass tumblers.
The result was a cohesive setup where the drinks, service and physical bar all worked together as part of the wider event branding.
It’s something we believe strongly in at Barmotion: event hospitality shouldn’t feel like a separate supplier has simply arrived and set up a bar.
We become an extension of the brand we’re representing.
From the bar itself to the vessel guests walk away holding, each touchpoint provides another opportunity to keep the brand visible and in the hands of attendees.
Wellness Hospitality With More Choice
Wellness-led hospitality doesn’t have to mean limiting choice.
Smoothie bars can be tailored around the audience and purpose of an event, with options ranging from fresh fruit combinations and plant-based choices to functional add-ins such as protein and collagen.
We can also build a wider wellness hospitality offering around the smoothie bar, incorporating smoothie bikes, live raw juice bars, matcha, wellness shots, infused waters and other health-focused drinks.
It means the hospitality can be designed around the event rather than choosing a one-size-fits-all solution.
Creating a Smoothie Bar for Your Event
The Reuters Power Up Smoothie Bar at Convene Sancroft, London is a great example of how a familiar event favourite can be completely transformed through personalisation, interaction and thoughtful branding.
Whether you’re planning a corporate event, conference, exhibition, brand activation or employee wellness day, Barmotion can create a branded smoothie bar for events that is tailored to your audience, objectives and brand.
From the drinks and menu through to the bar, glassware and finishing details, we take care of the complete hospitality setup.
One brief. One partner. One seamless delivery.
Planning an event? Talk to Barmotion about creating a customised smoothie or wellness bar designed around your brand.
